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Mobile App Technology is Changing the Game of Love

Hope everyone had a wonderful Valentine’s Day!

Tradition shows us that the Valentine’s day scene is largely divided into three groups - lovebirds pronouncing their undying love for each other, the singles looking for last-minute love-at-first-sight at bars, and the other independent-minded singles uniting like never before to promote ‘Singles Awareness Day.’ This year, however, we noticed something different about the dating scene. I mean, since when did we start seeing articles like “Here are the Best Dating Apps to Help You Find a Date for Valentine’s Day 2015”?

With new data-crunching technology and algorithms, the dating scene has gone mobile. Time Magazine featured the article “Here’s Proof That Everyone Will Be Online Dating This Valentine’s Day” on Valentine’s Eve, where it wrote, “Looking for love at first swipe? You’re not alone.” WSJ also published “Dating Apps Heat Up As Valentine’s Day Approaches”, spotlighting the traffic spike on dating apps near the D-Day. And then there are the modern-day love stories, such as the one told by Chris McKinlay, a Los Angeles-based data analyst who used OKCupid’s open source data to meet his now fiance (BBC Tech).

Several big name mobile dating apps—such as Tinder, Coffee Meets Bagel and Hinge—are acquiring millions of users each day and raising millions of funding from VCs and investors. Although some people are raising concerns that too many choices can lead to no choices at all, many mobile users who haven’t solved their ultimate problem of finding their one and only are still anticipating more tech-based solutions.

If you want to hear more about how mobile technology is changing the game of love, come join us on February 25th at the Dating Technology Panel in SF hosted by UCLA VC Fund, where we will have Amanda Bradord (Founder of ‘The League’ app), Carter McJunkin (VPO at Grindr), and Laura Chau (Investor at the Canaan Partners) on the panel.

Details and RSVP here.

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